Amid Film & TV Squeeze, California Still Dominates Advertising Shoots As Celebrity Pay Soars, Study Finds

EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and its enduring draw for celebritie

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