Josien Terminates Rémy Cointreau Distribution Partnership Following Strategic Portfolio Review

Josien Mercantile Ltd today confirmed that it has terminated its  appointment as the Nigerian distributor of the Rémy Cointreau portfolio. Josien gave formal  notice of its decision to Rémy Cointreau on 30 July 2026.

The decision followed a detailed review of the Nigerian and global spirits market by Josien’s  Board of Directors. The review found a sustained softening of consumer demand in the cognac  category, both in Nigeria and internationally. Josien will now direct its investment towards  spirits categories where consumer demand is growing.

According to the Leadership team: “This was a considered decision, and not one we took lightly.  A strong distribution business must follow where consumer demand is going and focus its  investment where it can create the greatest value for our customers, trade partners and  shareholders. We are grateful to the Rémy Cointreau team for their professionalism and  partnership, and we wish the brands continued success in Nigeria.”

• Nigeria overtakes four nations in Africa investment ranking
• Kidnappers demand N81.9bn, collect N11.4bn in three years – Report
• Nigeria’s 73% financial inclusion leaves 60.4m vulnerable

Founded in 1977, Josien has spent nearly five decades building routes to market for international  brands in Nigeria and across West Africa. The company entered wines and spirits in 1983 and  has since represented some of the world’s most respected houses. That long-term commitment to  the African market is unchanged.

Josien remains fully committed to its customers and trade partners throughout the transition and will support existing customers on current orders and remaining stock. The company continues  to invest in its portfolio and in the market, it has served since 1977, and will announce new brand  partnerships in the coming months

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.