Antara News·Indonesia·Thursday, October 8, 2026 at 03:50 PM UTC

Indonesia targets global Muslim tourists with halal tourism push

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Hreeloita Dharma, Raka Adji

Jakarta (ANTARA) - The Indonesian government is preparing supporting facilities, including prayer spaces, as well as halal food and products, across key tourist destinations to attract more international Muslim tourists to Indonesia.

Ministry of Tourism spokesperson Nia Niscaya said Indonesia has strong potential to capitalize on the growing global Muslim-friendly tourism market.

"According to data from the 2025 Global Muslim Travel Index (GMTI), the market currently accounts for 186 million trips and is projected to reach 245 million by 2030, representing US$235 billion in spending," Nia told ANTARA in Jakarta on Thursday.

She noted that, in general, top tourist destinations across the country already have infrastructure to support Muslim-friendly tourism, including prayer facilities and options for halal food and products.

The government has also enacted legislation on halal product assurance and is helping micro, small, and medium enterprises (MSMEs) obtain halal certification.

According to Nia, these measures provide Muslim tourists with a greater sense of security and comfort.

She said the development of Muslim-friendly tourism services aims to meet travelers' needs while boosting the competitiveness of Indonesia's tourism sector.

Under the 2025–2029 National Medium-Term Development Plan (RPJMN), the government has positioned the development of Muslim-friendly tourism and the strengthening of the Islamic economy as key pillars of national development.

The Ministry of Tourism is partnering with the Indonesian Halal Product Assurance Agency (BPJPH) to provide education, awareness campaigns, and assistance to MSMEs in tourism villages, helping them comply with the mandatory halal certification requirement taking effect in October 2026.

The government will prioritize a persuasive approach, education, and guidance when implementing mandatory halal certification rules across tourist destinations.

Awareness and educational outreach will be conducted to improve tourism business operators'—including hotel and restaurant managers'—understanding of the requirements, procedures, and benefits of halal certification.

Nia noted that the Ministry of Tourism is targeting halal certification for MSME products in 1,500 tourism villages in 2026.

Data from the Ministry of Tourism and BPJPH as of July 31, 2026, shows that 31,729 halal certificates have been issued for MSME products across 1,120 tourism villages.

The ministry is working to accelerate halal certification for MSME products by building the capacity of members of tourism awareness groups in advanced and self-reliant tourism villages.

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