‘Usawa ni Sawa:’ What Ruto’s new UDA slogan signals ahead of 2027
President William Ruto is recasting his political message ahead of the 2027 General Election, placing equality, historical marginalisation and equitable distribution of development at the centre of a campaign that could redefine how he seeks a second term in office.
Four years after riding to State House on a populist promise to empower ordinary Kenyans against established political dynasties, Dr Ruto has introduced a new rallying call: Usawa ni Sawa – Mbele Pamoja (Equality is fair – Forward together).
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