Chebet Ronoh Reveals How She Lost Deals Worth Millions Income Because Of Alcohol Addiction

Content creator Chebet Ronoh has opened up about her battle with alcohol addiction, detailing how heavy drinking derailed her personal life, finances, and career at the height of her early success.

In an interview with the BBC, Ronoh recalled earning up to Ksh 1.5 million a month from high-profile corporate partnerships as one of Kenya’s pioneering digital influencers. However, the sudden windfall and fame proved difficult to navigate.

“In one month, I think I was doing four or five brand jobs, and it was like a Ksh 1.5 million salary,” she shared. “I remember a lot of my money went to alcohol. I was desperate for validation, and I wanted to prove so much to my friends. I wanted to say, ‘I can buy for you guys this, we can do this, it’s on me.'”

A Different Relationship with Alcohol

Over time, Ronoh realized her drinking habits were distinct from those of her peers, often leading to unpredictable and disruptive behavior.

“I started to notice I’m a different drinker than the rest. Some people can drink, and they’re calm. Then I started to notice, okay, I kind of go crazy,” she admitted, acknowledging how difficult it was to accept that alcohol was taking control of her life.

Family Intervention and Recovery

The turning point came after a severe emotional breakdown at home, prompting her family to intervene.

“I remember one time I came home, and I was being very distraught. I was like really crashing out, and my brother told my mum, ‘I think it’s time to take her to rehab,'” she recalled. Entering the treatment center forced her to confront the gravity of her addiction.

Now advocating for recovery, Ronoh urges others struggling with substance abuse to seek help and embrace a sober lifestyle.

“Anyone who is aspiring to be sober, I’m telling you, it’s beautiful on the other side. Choose yourself,” she advised.