One hit movie doesn’t guarantee success — Tierny Olalere

Actress and filmmaker, Tierny Olalere

Actress and filmmaker, Tierny Olalere, has said that starring in a successful movie does not necessarily mean an actor has established a lasting career in Nollywood.

In an interview with Saturday Beats, Olalere said she had learnt that a successful project or breakthrough role could provide visibility without guaranteeing long-term stability.

She said, “I had to learn the hard way that relying solely on your instincts isn’t enough, and having a moment of fame from a hit movie doesn’t mean you have ‘blown’ or permanently made it.

“A viral project or breakthrough role gives you momentary visibility, not long-term stability. If you don’t build a sustainable structure, stay disciplined and continuously push for the next milestone, that hype fades very quickly.

“You cannot relax on past applause. Survival in this industry requires constantly reinventing yourself and treating your brand like a business,” she said.

On whether talent is still enough to succeed in Nollywood, Olalere said it is no longer sufficient, stressing the importance of relationships and strategic networking.

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“Talent is definitely not enough anymore. Talent is simply your entry ticket; it gets you noticed, but relationships and strategic networking dictate how far you actually go.

“Knowing the right people—directors, producers, casting agents and key industry players—opens doors long before auditions are even announced. If no one knows you exist or knows what it’s like to work with you, your talent will remain hidden,” she said.

Asked if she had ever had to choose between protecting her values and advancing her career, Olalere said she had never compromised her principles for professional advancement.

“No, I haven’t had to compromise my core values to move forward, and that’s a stance I hold firmly.

“The industry will constantly test your boundaries and present shortcuts that promise faster fame or bigger roles if you’re willing to bend your principles. However, I’ve always believed that any success gained at the expense of your integrity is temporary and empty,” she said.