Antara News·Indonesia·Tuesday, October 27, 2026 at 10:01 AM UTC

Indonesian Tourism Ministry eyes fashion to attract more visitors

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H.D. Shanti, Tegar Nurfitra

Jakarta (ANTARA) - Indonesian Tourism Minister Widiyanti Putri Wardhana said the fashion industry could play a strategic role in advancing the tourism sector, highlighting the government's efforts to strengthen services in shopping tourism.

"Fashion products could serve as a unique magnet attracting tourists to visit Indonesia," she noted in a press release cited in Jakarta on Tuesday.

Wardhana said the government aims to encourage visitors to discover the works of Indonesian fashion designers, visit traditional textile centers, observe creative production processes, and purchase products that reflect the nation's rich cultural heritage.

As part of this effort, she added, the government is working to improve the quality of shopping tourism services to support the growth of local businesses and generate greater economic benefits for communities in tourism destinations.

In this regard, the minister expressed hope that Jakarta Fashion Week (JFW) 2027 would help nurture a new generation of designers, strengthen Indonesia's fashion industry, and broaden the market reach of local fashion brands.

"We aspire to establish Jakarta as Southeast Asia's fashion hub," Wardhana said.

Held from Oct. 26 to Nov. 1, 2026, JFW 2027 features a series of fashion shows and collaborative activities bringing together Indonesian fashion talent and counterparts from various countries.

The event showcases more than 100 collections by Indonesian and international designers, including participants from Singapore, the Philippines, Thailand, Malaysia, Cambodia, Vietnam, South Korea, and Australia.

The Ministry of Tourism supports the event through the Waves of Weave cultural exhibition, which highlights traditional textile collections from Southeast Asian countries.

JFW Creative Director Andandika Surasetja underscored the importance of collaboration among artists and stakeholders across countries and sectors to elevate the event as both a platform for creativity and a catalyst for industry growth.

"The involvement of various partners paves the way for the exchange of perspectives and cultural exploration while creating opportunities for collaboration beyond the fashion industry," he said.

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