Antara News·Indonesia·Sunday, November 1, 2026 at 04:08 PM UTC

Ministry seeks stronger digital media industry amid rise of AI

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Astrid F, Fahmi A, Raka A

Surabaya, East Java (ANTARA) - The Ministry of Creative Economy is pushing to strengthen the digital media industry as part of the national creative economy ecosystem, amid the rise of artificial intelligence (AI) and the dominance of digital platforms.

Creative Economy Minister Teuku Riefky Harsya said media serves not only to deliver information, but also to connect creative talent with the public, brands, investors, and broader markets.

"We must stand united to face today’s challenges," Harsya stressed in a statement in Surabaya, East Java, on Sunday.

He welcomed the inclusion of Standard Classification of Indonesian Business Fields (KBLI) 58120, which covers the publishing of print and digital newspapers under the ministry's domain, as a key step toward ensuring the long-term sustainability of the media business.

Harsya stated that the guidance provided covers business operations, product development, and human resource quality improvement to enable the media industry to make a more significant contribution to Indonesia's economy.

He also highlighted the imbalance in economic value distribution between content creators and major digital platforms, which he noted requires discussion at the international level.

The minister explained that the government is championing this issue through the Jakarta Vision on Creative Economy - an outcome document of the 2026 World Conference on Creative Economy (WCCE) that is expected to serve as the foundation for a resolution at the United Nations General Assembly.

According to him, the document highlights four core pillars namely technology and digital transformation, sustainability, intellectual property and creative workers' rights, and inclusivity and community empowerment.

At the national level, Harsya said the government is also strengthening industry development through the Presidential Regulation on the 2026–2045 Creative Economy Master Plan (Rindekraf), which will serve as a policy reference for the next 20 years.

He added that the policy expands the scope of creative economy subsectors from 17 to 21, incorporating artificial intelligence technology, digital content, content creators, live commerce, publishing, film, and advertising.

The minister noted that the creative economy sector absorbs around 27.4 million workers, with Gen Z and millennials accounting for 63 percent of the workforce, and women making up 58 percent of that figure.

The sector also contributes 7.38 percent to national gross domestic product (GDP), while its export contribution stands at around 12 percent of total non-oil and gas exports.

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