BTS Superstar V Named Global Brand Ambassador for Nothing as He Models New Headphones

The BTS superstar has joined the tech-forward accessories company as its latest global ambassador, and he debuts by starring in a new campaign modeling Nothing’s new Headphone (1) Pro. Shot in Seoul by Dorothea Sing Zhang, the campaign was fashioned to spotlight the “experimentation and versatility of authentic expression” while reflecting a celebration of technical excellence for both partners.

Described by Nothing as the brand’s “most advanced audio product to date,” the Headphone (1) Pro features a triple-driver architecture comprising a 40-mm bass dynamic driver, a precision dynamic driver and a treble xMEMS driver to deliver detail and immersion across a frequency response range of 20Hz-40kHz. Headphone (1) Pro was tuned with engineers at Metropolis Studios, who helped design a flat equalizer switch to provide a neutral sound profile for producers and creators.

The new offering — created using aluminium paired with titanium for a premium finish with reduced weight — features real-time adaptive active noise cancellation using a 10-mic system to more accurately filter surroundings, especially in audio-challenged settings like windy weather and traffic. The headphones also feature up to 68 hours of battery life.

“I’m excited to be part of this bold new chapter with Nothing,” V said in a statement. “Headphone (1) Pro is a design grounded in creative expression and I look forward to our journey together.”

Added Nothing co-founder and CEO Carl Pei: “V has an instinct for fearless experimentation. He’s always pushing into different sounds and styles; he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”

V follows in the footsteps of Charli xcx who joined as a global brand ambassador and investor earlier this year. He’s got big shoes to fill, too, as she helped launch the Headphone (a). As previously reported by The Hollywood Reporter, the $199 headphones sold out across the U.K. and Western Europe within 48 hours following the launch of her campaign directed by her frequent collaborator Aidan Zamiri.

Priced at $399, Headphone (1) Pro hits the market on Sept. 29, 2026, and will be available at nothing.tech, Amazon and nationwide at Best Buy’s North America locations.