London's hottest regeneration district revealed: Area to deliver 32,000 new jobs and 4,400 homes

West Kensington could be on the brink of a dramatic transformation, with almost £12 billion of development planned across 62 acres of derelict and underused land, according to new research.

Major schemes at Earls Court, Olympia and West Cromwell Road are expected to create 32,500 jobs and deliver more than 4,400 new homes, as well as over three million square feet of workspace, hospitality, leisure and retail space between 2026 and 2030.

The scale of the plans would put West Kensington among London’s biggest regeneration projects, with the sites covering more land than the areas around both Battersea Power Station and Canary Wharf.

Research by property analytics firm PriceHubble puts the combined gross development value of the West Kensington schemes at £11.8 billion.

The report, commissioned by investor-developer SevenCapital, also suggests regeneration could add between 2.2% and 2.9% a year to property values in the area.

That would come on top of average annual growth of 5.2% across the Royal Borough of Kensington and Chelsea over the past decade, with the investment expected to add £3.8 billion to the borough’s economy.

Sandra Jones, managing director of PriceHubble says the scale of the investment has the potential to “materially reshape the area’s economic, cultural and lifestyle offer.”

Kensington Olympia is one of three areas in the regeneration project

Pricehubble

“As inner London’s largest regeneration and investment hub progresses between 2026-2041, the West Kensington housing market is exceptionally well placed to benefit from regeneration-led uplift and gradual price convergence with more established parts of Kensington and Chelsea,” she said.

Between January and May 2026, the typical shopper spent 13% more per visit on Kensington High Street, which attracts around 475,000 visitors a month, than visitors to Chelsea’s King’s Road.

At the heart of the transformation are three large sites stretching from Warwick Road and Redcliffe Gardens in the east to North West Road in the west.

Together, they cover 62 acres of brownfield and unused land — more than the 42 acres around Battersea Power Station and the 57 acres at Canary Wharf.

The sites have a long history but have spent decades in decline.

A culture venue entrance at Earls Court under regeneration plans

PriceHubble

Earls Court opened as the West London Exhibition Centre in 1887 and was expanded in the 1930s, before its decline accelerated after 2008.

Nearby Olympia opened in 1886, but over time lost some of its key transport connections, including the British Rail Motorail terminal, which closed in 1981, and weekly Underground services, which ended in 2011.

Top London regeneration schemes

Source: Pricehubble, West Kensington: A Leading London Regeneration Destination, commissioned by SevenCapital

West Kensington: 62 acres at a development value of £11.8bn. Comprised of Earls Court, Olympia and 100 West Cromwell Road; 4,400+ homes and 3m+ sq ft of workspace, hospitality, leisure and retail.

Battersea Power Station: 42 acres at a development value of £9bn. Major mixed-use regeneration including homes, offices, retail, leisure and public realm.

Elephant & Castle: Development value of £4bn. Major residential, commercial, retail, cultural and public-realm redevelopment.

Mayfair: Development value of £4bn. Commercial, residential, retail and public-realm investment.

King’s Cross: 67 acres at a development value of £3bn. Major mixed-use district with homes, offices, retail, leisure and public spaces.

Queensway: 5 acres at a development value of £3bn. Mixed-use regeneration and investment around Queensway.

The West Cromwell Road site has an even more unusual history.

Victorian developer Thomas Hugget planned a development of Italianate villas there, but the scheme stalled and the land was subsequently used for a mixture of parking and industrial purposes.

Now, the three sites sit at the centre of plans that could reshape this part of west London.

The contrast with neighbouring areas is already striking, with average apartment prices in West Kensington just over £500,000, according to the research, compared with just under £1.25 million in Kensington and around £1.35 million in South Kensington.

A street scene in Earl's Court

PriceHubble

The wider borough is also defined by some of London’s oldest and most distinctive housing.

More than 60% of homes in eastern Kensington, South Kensington and Chelsea were built before 1920, with Victorian and Edwardian terraces, mansion blocks and villas dominating the housing stock.

Many of the borough’s most expensive homes are concentrated east of Warwick Road and Redcliffe Gardens, while West Kensington has retained a much larger supply of underused land.

Around 40% of homes in West Kensington are privately rented, reflecting the relative shortage of homes available to buy and the area’s sizeable rental market.

The price gap becomes even more pronounced when West Kensington is compared with some of London’s most expensive neighbourhoods.

Average flat values are around £2.25 million in Belgravia, £1.56 million in Knightsbridge and £970,000 in Chelsea.

A street scene in Kensington Olympia

PriceHubble

The research argues that this combination of relatively low property values, a large supply of underused land and major planned investment could make West Kensington one of the capital’s most closely watched regeneration areas over the coming years.

James Moody, Chief Operating Officer of SevenCapital says: “Historically the area of Kensington to the West of Warwick Road/Redcliffe Gardens has been overlooked, but West Kensington now provides a compelling opportunity in the local market characterised by genuine scarcity, strong occupier demand and long-term capital growth fundamentals.

“The trio of projects – Earls Court, 100 Kensington and Olympia – are pivotal and will help to transform West Kensington into a thriving new destination for London.

“For buyers seeking exposure to one of London’s most prestigious and supply-constrained markets, the new homes in West Kensington present a rare opportunity to enter ahead of a significant five year period of local change and capital value uplift.”