The Texas-Israel Alliance's Unicorn Rodeo connects Texas business leaders with Israeli startups

Former Mossad director Yossi Cohen, Colossal Biosciences CEO Ben Lamm and Dallas Mayor Eric Johnson join a lineup of founders, investors and industry leaders at the October 20–21 conference.

Dallas is set to host Unicorn Rodeo, a Texas-style technology conference bringing together the state’s business community and leading Israeli startups and entrepreneurs. The event opens with an exclusive VIP dinner on October 20, followed by a full conference day on October 21 at the W Hotel Dallas.

Presented and produced by the Texas-Israel Alliance, the conference will connect Israeli entrepreneurs with Texas-based investors, corporate executives and policymakers to develop commercial relationships between the two markets.

Trade between Texas and Israel stands at approximately $4 billion dollars, reflecting an established relationship with significant potential for further growth. As the world’s eighth-largest economy, Texas offers Israeli companies a significant platform for investment, strategic partnerships and access to the broader US market. Meanwhile, Israel has the world’s highest number of startups per capita, making it a global hub for technological innovation and entrepreneurship.

The program will explore how Israeli innovation can connect with Texas’ business and industrial scale through investment, strategic partnerships and access to the US market.

At least 50 speakers will participate across 10+ sessions covering artificial intelligence, defense technology, cybersecurity, healthcare and biotechnology. An Israeli startup showcase will highlight emerging companies, while a live Q&A with US go-to-market experts will address the practical challenges of entering and expanding in the American market. Dedicated networking sessions will provide opportunities to meet potential investors, customers and partners.

Featured speakers include Ben Lamm, founder and CEO of Colossal Biosciences; Michael Fey, co-founder and CEO of Island; Micha Breakstone, co-founder and CEO of Cellular Intelligence; Dallas Mayor Eric L. Johnson; and Doug Deason, president of Deason Capital Services. Adi Farjon Israel, consul general of Israel to the Southwest, will deliver the opening keynote, and former Mossad director Yossi Cohen will deliver the closing keynote.

By bringing entrepreneurs and decision-makers together around shared business interests, Unicorn Rodeo aims to build partnerships that continue beyond the conference and support Israeli companies seeking to establish and grow their US operations.

This article was written in collaboration with the Texas-Israel Alliance.